eicker.TV – Frisch aus dem Netz.

  • Cambridge Analytica II.
  • Walmart-Werbung
  • Instagram
  • On-demand-Busse
  • Webinar Real Digital
eicker.TV gibt es als Vlog auf YouTube, TikTok, Instagram und zusätzlich als Podcast auf SoundCloud: Der Podcast kann bei Apple, Google, Spotify und über viele weitere Podcastclients abonniert werden.
 

Cambridge Analytica II.

„Fresh Cambridge Analytica leak ‘shows global manipulation is out of control’ – Company’s work in 68 countries laid bare with release of more than 100,000 documents – An explosive leak of tens of thousands of documents from the defunct data firm Cambridge Analytica is set to expose the inner workings of the company that collapsed after the Observer revealed it had misappropriated 87 million Facebook profiles. – More than 100,000 documents relating to work in 68 countries that will lay bare the global infrastructure of an operation used to manipulate voters on ‚an industrial scale‘ are set to be released over the next months. … Kaiser said the Facebook data scandal was part of a much bigger global operation that worked with governments, intelligence agencies, commercial companies and political campaigns to manipulate and influence people, and that raised huge national security implications.“

The Guardian

Walmart-Werbung

„Walmart Launches Self-Serve Ad Platform, But Retail And Audience Data Isn’t Available – Yet – Walmart claims its programmatic advertising platform and ads API are ready for primetime. … It also launched an API to make that inventory available through Teikametrics, Flywheel Digital, Kenshoo and Pacvue, who were all API test partners. … If Walmart really wants to compete with Amazon, however, it needs to avail its unique retail and audience-level data – which for the moment isn’t available for ad targeting. … Over the past year, Walmart has been getting serious about bringing more of its media efforts and buy-side operation in house. Walmart ended its long-term relationship with retail agency Triad in February 2019 and acquired Polymorph Labs, which has a cloud-based ad serving platform, in April.“

AdExchanger

Instagram

„Instagram User Growth in the US Will Drop to Single Digits For the First Time – In 2019, Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected.“

eMarketer

On-demand-Busse

„Cities Struggle to Boost Ridership With ‘Uber for Transit’ Schemes – Helsinki, Los Angeles, Shanghai, Singapore, and other metros have been experimenting with on-demand buses – and not seeing a lot of success.“

Wired

Webinar Real Digital

„Webinar Real Digital: Employer Branding, Kurzvideos im Netz, Digitale Heimat – Gerrit Eicker schreibt seit vielen Jahren die Serie Real Digital für die Fachzeitschrift Motorist der Verlagsgruppe Rudolf Müller. Kurzfristig stehen zusätzlich drei Webinare zur Auswahl, die das Thema Digitalisierung aus verschiedenen Perspektiven beleuchten und den Teilnehmern eine speziell für den Einzelhandel aufbereitete, aktive Auseinandersetzung mit aktuellen und grundlegenden digitalen Themen ermöglichen…“

eicker

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