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Facebook Werbeboykott

„The Facebook ad boycotts have entered the big leagues. Now what? – An advertiser boycott of Facebook is gaining steam, now counting Verizon and Unilever among its participants. Coca-Cola also said it would be pausing advertising. – Analysts say these advertisers have the potential to influence more companies to join the boycott. – The boycotts could prove promising for Facebook’s digital advertising competitors if advertisers try to meaningfully move spend away from the platform.“


„The hard truth about the Facebook ad boycott: Nothing matters but Zuckerberg – or years, Facebook (FB) has been viewed as one of the only truly indispensable digital advertising platforms for big and small businesses looking to reach the social network’s vast audience. … The highest-spending 100 brands accounted for $4.2 billion in Facebook advertising last year, according to Pathmatics data, or about 6% of the platform’s ad revenue. … Much of the rest of Facebook’s ad revenue comes from small and medium-sized businesses, ad executives say. It would likely take tens of thousands of them, acting over a significant period of time, to put a big dent in Facebook’s bottom line.“


„Exclusive: Facebook ad boycott campaign to go global, organizers say – Organizers of a Facebook Inc (FB.O) advertising boycott campaign that has drawn support from a rapidly expanding list of major companies are now preparing to take the battle global to increase pressure on the social media company to remove hate speech. … The ‚Stop Hate for Profit‘ campaign will begin calling on major companies in Europe to join the boycott, Jim Steyer, chief executive of Common Sense Media, said in an interview with Reuters on Saturday. Since the campaign launched earlier this month, more than 160 companies, including Verizon Communications (VZ.N) and Unilever Plc (ULVR.L), have signed on to stop buying ads on the world’s largest social media platform for the month of July.“


TikTok Irland und neue AGB

TikTok moves privacy oversight of European users to DublinTikTok is moving responsibility for safeguarding the privacy of its European users to its Irish and UK entities, the social media company confirmed on Monday. Under the changes, the service provider for EEA-Swiss users will change to TikTok Ireland, with the UK office taking charge of service provision for UK users. TikTok UK will also become data controllers for users in the EEA, Switzerland and the UK.“

Irish Times

TikTok to create 100 jobs as it opens new European hub in DublinTikTok, the social media app that is surging in popularity with teens and young adults, is to establish a new European base in Dublin with 100 people. – The company’s ‘Emea trust and safety hub’ is to be headed up by Facebook’s Dublin-based head of community operations, Cormac Keenan. … TikTok, which has almost 1bn users and is owned by Chinese firm ByteDance, is not making the Dublin office an official European headquarters, with London set to remain the platform’s second biggest global office, behind Los Angeles. … The Dublin office will become TikTok’s third global ‘trust and safety hub’, after San Francisco and Singapore.“


Microsoft Stores schließen

Microsoft is permanently closing its retail stores – Microsoft on Friday announced it will permanently close its 83 Microsoft Store retail locations. – In the past decade or so, Microsoft began to expand its retail presence in an effort to create a shopping experience similar to Apple’s. – Microsoft said the closing of its physical locations will ‚result in a pre-tax charge of approximately $450 million, or $0.05 per share,‘ which it will record in the current quarter that ends June 30.“


Apple: „Point of View“

Apple’s Relentless Strategy, Execution, and Point of View – Apple’s announcement of ‚Apple Silicon‚ is important for many reasons. Delivering on such an undertaking is the result of remarkable product engineering. … What I mean by Apple’s model is not about its direct to consumer business or vertical integration, but the culture of having a ‚point of view.‘ Apple makes products that customers love and are delighted by, but it makes them by studying technology, the market, and usage to arrive at plans and strategies. Unlike what you read in textbooks, Apple is much less about responding to micro changes, hype cycles, or even ‚feedback.‘ In fact you can see often how Apple’s model does not work so well when it rushes products to market or listens too closely to hype (eg Home Pod). Apple is a company that has a point of view – when the point of view lines up with a great product people love, it can become an unstoppable force.“

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