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ATT vs. Facebook Werbung
„Facebook and its advertisers are ‘panicking’ as the majority of iPhone users opt out of tracking – With iOS 14.5 released to the public earlier this year, iPhone and iPad users now have the ability to easily opt out of cross-site and cross-app tracking and targeting. New data from analytics firm Branch indicates that just 25% of users are opting in to tracking, which is causing panic in the advertising industry. – As detailed in a new report from Bloomberg, the impact is being felt in particular by Facebook advertisers. Facebook is reportedly no longer able to provide certain metrics to advertisers to help them know whether their ads are working…“9to5
TikTok: 3 Mrd. Downloads
„TikTok Becomes the First Non-Facebook Mobile App to Reach 3 Billion Downloads Globally – Sensor Tower Store Intelligence data reveals that the app – including the iOS version of its Chinese release, Douyin, and excluding third-party Android marketplaces – has now passed 3 billion installs globally from across the App Store and Google Play. … TikTok was the most downloaded and highest grossing non-game app globally in the first half of 2021, reaching nearly 383 million first-time installs and an estimated $919.2 million in consumer spending.“SensorTower
Clubhouse mit Backchannel
„Clubhouse launches its DM feature Backchannel – Now, you can slide into people’s Clubhouse DMs. The social audio company is launching its direct messaging feature, Backchannel, today for all users on both iOS and Android. For now, users can chat one-on-one, in groups, and send links. … The functionality is designed to help moderators chat among themselves during an active room; let people connect after an event; and broadly, foster text conversations that otherwise would have to take place in a separate app.“The Verge
Twitter Fleets: Game over!
„Twitter is shutting down Fleets, its expiring tweets feature – Say goodbye to Fleets, the row of fullscreen tweets at the top of the Twitter timeline that expire after 24 hours. The ephemeral tweet format is shutting down due to low usage after launching widely just eight months ago. – Starting on August 3rd, users will instead just see active Spaces – Twitter’s live audio chat rooms – at the top of their timelines. And the composer for traditional tweets will be updated with more camera editing features from Fleets, like text-formatting and GIF stickers over photos.“The Verge
Microsoft Windows 365
„Microsoft puts PCs in the cloud with Windows 365 – Windows 365 is a new service that creates Cloud PCs … Windows 365 will work on any modern web browser or through Microsoft’s Remote Desktop app, allowing users to access their Cloud PC from a variety of devices. … Windows 365 will only be available for businesses when it launches on August 2nd, with a per-user monthly subscription cost. … Technically, Microsoft offering Windows in the cloud isn’t much different to the myriad of choices that businesses could already opt for with virtualization right now. … Businesses will be able to create Cloud PCs within minutes and assign them to employees, avoiding the need for dedicated physical hardware. … While Windows 365 seems perfectly timed for businesses looking to tackle the complexities of remote work, Microsoft has been working on the service for years.“The Verge